SAN RAFAEL, CA, UNITED STATES, January 7, 2025 

Hopscotch Girls, a leading creator of empowering content for girls, has announced the release of its latest coloring book, "I Am Strong: A Coloring Book for Girls." The new release aims to celebrate and empower girls while building confidence and self-esteem, providing an engaging and creative way to foster a love for sports from an early age.

Created for girls aged 4 to 12, "I Am Strong: A Coloring Book for Girls" features inspiring illustrations of diverse girls participating in 19 different sports, including soccer, swimming, rock climbing, and tennis. "I Am Strong" was designed to encourage a growth mindset, making it an ideal resource for caregivers looking to inspire the next generation of confident young women.

WHY SPORTS MATTER FOR GIRLS:

Research shows the transformative impact of sports on young girls. According to a Women’s Sports Foundation report, girls who participate in sports are less likely to experience low self-esteem and more likely to excel academically. The same report highlights that girls engaged in sports are 1.5 times more likely to graduate from high school and twice as likely to graduate from college.

Despite the overwhelming benefits, girls face significant barriers to participation. Data from the National Alliance for Youth Sports reveals that by age 14, girls drop out of sports at twice the rate of boys. Hopscotch Girls aims to address these challenges with engaging content that normalizes and celebrates girls’ involvement in sports.

“We believe that every girl deserves to feel strong, capable, and confident,” said Melissa Foley, creator and president of Hopscotch Girls. “I Am Strong encourages girls to embrace sports and provides positive encouragement that can resonate far beyond the coloring page.”

Hopscotch Girls isn't the only brand to recognize the importance of empowering girls through sports. Big names such as Nike and Dove have recently launched initiatives and collaborations to support girls in sports and address challenges related to building confidence and self-esteem through sports.

I AM STRONG: A COLORING BOOK FOR GIRLS FEATURES:

- Diverse Representation: Illustrations showcase girls of different races, body types, and abilities, emphasizing inclusivity and representation.

- Spotlight on Sports: Features 19 different sports, from basketball, tennis, and soccer to lacrosse, swimming, and archery. Each page celebrates the unique skills and challenges each sport requires, inspiring girls to explore their interests and discover the joys of physical activity.

- Creative Engagement: Whimsical illustrations inspire creativity and encourage girls to celebrate their strengths.